[nor·mal·cy]

normal;c movement is a movement, experienced through streetwear, that is dedicated to good. 

TENANTS

THE WORLD IS WRONG

The world — the external — is hollow. It demands allegiance to fallen principles and false joy.

When beauty fades, possessions rot, and the world dies, who will you be? Only the internal — the soul — remains.

WEAR YOUR SOUL

Show that you stand in opposition to the world’s external empire of decaying hope.

Carve your path of principle across its crumbling surface.

Stand for good.

EYELESS JUDGEMENT

Searing self-judgment of the soul, the internal. Those without eyes see only what is within. Blind judgment.

Look internal, hold yourself accountable.

JOIN NORMAL;C MOVEMENT

You are part of the movement when you adhere to the tenants and advance the principles.

People in the movement are all around you. Look for the marks of the movement.

Challenge yourself in the Changing Room.

be part of something good
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